January 15, 2015
We saw some iconic moments for Talon Outdoor and their partners in 2014; the PepsiMax Tiger on the loose on New Oxford Street, the Google Outside screens that knew exactly where you wanted to go for dinner, and Walkers’ Twitter-driven campaign that had Gary Lineker handing crisps to unsuspecting Londoners. It was a big year for OOH as…
November 5, 2014
A great statement on Out Of Home advertising in City AM newspaper this week, from someone who has been party to outstanding ad campaigns for the likes of Toshiba, Holsten Pils and London Weekend. Dave Trott looks at the digital billboard revolution that has changed the face of London, covering the capitals top eight OOH…
October 13, 2014
What better way to launch the new prime digital ad space in London’s Old Street EC1 roundabout than with YouTube’s national campaign promoting the best of their content, and demonstrating the reach brands can achieve through Google’s online video service. Aimed at the trend-setting and high earning audiences of London’s Tech City, the short video…
September 23, 2014
Asia OOH Magazine interviewed me on all things outdoor, as well as discussing Talon Outdoor and Blis Media’s latest exciting ventures. See the original article on Linked In, or in the October 2014 issue of Asia OOH. AOM: As CEO of Talon Outdoor, would you please share with us, why did you join Talon?…
September 9, 2014
Google have launched their innovative outdoor search app Google Outside 2.0 on street level LD6 screens across London; together with Talon, Clear Channel, OMD and Grand Visual. For the next month the campaign is engaging passers by and demonstrating how smartly Google Local responds to search queries by showing real-time information, including directions to local…
September 4, 2014
In a pioneering OOH campaign for TSB Mortgages; Talon Outdoor and Manning Gottlieb OMD are reaching mortgage hunters in real time with mobile data-led location targeted outdoor advertising. The ground breaking Out of Home campaign combines real-time mobile location and audience data with the OOH industry standard planning tool Route. Real time mobile data was…
August 13, 2014
This week the Talon Outdoor team launched an outdoor media campaign to promote the thing we’re best at; outdoor media. We have been reminding the business viewers of JC Decaux’s digital screens across London that out of home advertising reaches the parties that other media cannot reach, and that OOH makes any TV campaign budget…
July 25, 2014
On behalf of the Out Of Home media industry I presented an accessible minibus to the Mary Rose Academy yesterday. The minibus, created by charity The Lord’s Taverners, provides specially-adapted transport catering for young people with learning and physical disabilities. We are delighted to work with two great organisations. Mary Rose Academy is a community…
May 1, 2014
My long-standing PA Sally Pallaris and her quality team of virtual assistants have launched a rebranded PS Virtual Assistants, providing a one stop shop to help organise and stream line their clients lives and businesses, without the commitment and expense of a full time employee. In response to the virtual work industry rising, estimated to…
February 7, 2014
I gave Media Week a run down of my week, kicking off on the red-eye from New York, in and out of London for meetings with companies including TFL, Ballpark Ventures, Playcaptcha and BrightMove, and finishing with a flight to Cambodia to embark on a gruelling cycle in the Truants Bike Ride; for charities Teenage Cancer Trust,…