Gary Lineker Bus Stop OOH

We saw some iconic moments for Talon Outdoor and their partners in 2014; the PepsiMax Tiger on the loose on New Oxford Street, the Google Outside screens that knew exactly where you wanted to go for dinner, and Walkers’ Twitter-driven campaign that had Gary Lineker handing crisps to unsuspecting Londoners.

It was a big year for OOH as a whole, and events such as the World Cup, the WW1 celebrations and the introduction of brand-wrapped Boris Buses saw unprecedented creativity in out of home media. In August, Talon’s digital billboard campaign reminded advertisers that they can make their TV ad budgets work harder and reach more of their target audience with an OOH campaign.

So where next? As we push forward into a digital and social media driven future for outdoor media, I gave Media Week my formula for success for the year ahead. 2015 will be another year of digital innovation and transformation, with major onus on audience and location data and a shift towards automated and smarter OOH planningRead the full Media Week piece here.

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