October 13, 2014
What better way to launch the new prime digital ad space in London’s Old Street EC1 roundabout than with YouTube’s national campaign promoting the best of their content, and demonstrating the reach brands can achieve through Google’s online video service. Aimed at the trend-setting and high earning audiences of London’s Tech City, the short video ads showcase three of YouTube’s most popular UK channels; Vice News, Zoella and the Slow Mo Guys.
Talon and OMD UK are delighted to have secured this exciting new space for their latest campaign for Google. The pitch comprises of four state-of-the art digital screens; impossible to be missed by Old Street Station commuters, as well as vehicles, bus passengers and pedestrians using the bustling roundabout. Rob Maddison, media manager at Google, said: “The launch of Old Street EC1 really suits our campaign perfectly as it allows YouTube to become part of the fabric of this highly desirable and exciting part of London, around Tech City.”
Spencer Berwin, Managing Director at JCDecaux, the outdoor media company who created the new digital space said: “Old Street EC1 delivers the influential audiences that brands need – from the tech communities, to the city-workers and fashionistas. Digital brings a new level of engagement to our medium and we are delighted to see Google deploy this exciting new channel to its full creative potential, putting their vloggers centre-stage in the heart of Tech City.”
The ads will run across more of JCDecaux’s premium digital locations including London Waterloo, Liverpool Street, London Euston stations and The Cromwell Road Digital Gateway, as well as across TV, print and Google-owned digital properties.
For more info please call Talon on 0203 451 9600 or email email@example.com.